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PROTRACK » GENERAL » John Craven takes over as promoter of Tassie Christmas carnivals

John Craven takes over as promoter of Tassie Christmas carnivals

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Carnivals promoter promises hard sell

The Advocate
July 3, 2013

NEW Christmas Carnivals promoter John Craven is promising to put on the ``hard sell'' to potential athletes in the lead-up to this year's series.

Craven's company, Caribou Publications, has been brought on board as part of the recommendations from the Sporting Carnivals of Tasmania-commissioned Colbert Report.

Craven said his company, which was behind the successful Tour of Tasmania, would bring a fresh approach.

He said the introduction of criteriums, to be held alongside the carnivals schedule, would help expose the events to more spectators as well as make it more attractive to competitors.

``The criteriums are an essential part of the game plan,'' Craven said yesterday.

``The carnivals are a marvellous spectacle but they're on a hiding to nothing to expect to attract a top field of cyclists to ride the track events alone because there's so much going on in Victoria and South Australia.''

Those events include the Bay Series in Geelong, the national road championships in Victoria and the Tour Down Under in South Australia.

Craven will meet organisers of each carnival when he visits the state in the next fortnight.

``We have a lot of ideas to present to help restore the carnivals,'' he said.

``We will sit down with the committees and work out the best way we can do that.''

SCAT's Mike Gunson said the criteriums would promote, not detract from, the Christmas series by drawing more quality cyclists and exposing them to a wider audience.

The criteriums are expected to be held on Boxing Day (two days before the Latrobe Carnival), December 29 (in either Ulverstone or Devonport the morning of Devonport's first day) and New Year's Eve (the day before Burnie).

Launceston will launch the carnivals series on Friday, December 27, with Latrobe on December 28, due to the availability of the Silverdome.



Carnival excitement ahead

The Examiner
June 29, 2013

THE mastermind behind the revamp of Tasmania's Christmas carnivals believes their future could be as exciting as their past.

"The carnivals carry a rich and proud history which spans more than 100 years," said sports promoter John Craven.

"We want the carnivals to be embraced so they can continue for another 100 years."

Craven, whose company Caribou was responsible for the resurrection of the Tour of Tasmania, said he was excited to be entrusted with rejuvenating the state's troubled series.

As revealed by The Examiner on Wednesday, Craven's involvement will see a lucrative criterium series introduced to complement existing carnivals at Latrobe, Devonport and Burnie.

Sports Carnivals Association of Tasmania president Mike Gunson said the involvement of Caribou came about as a direct result of the 2012 Colbert Report into the viability of the series.

"One of the main recommendations of the report was that a professional director be employed to promote the carnival series," he said.

"SCAT is extremely pleased to be working with an organisation with the outstanding reputation of Caribou, which has a long and distinguished record of promoting sporting events."

Craven hopes to inject new life into the carnivals concept by luring international cycling stars.

It is also planned that riders from the country's top domestic teams will take part, creating hot competition in both the criterium and track races.

Top international and Australian runners will also be sought to boost the athletics fields, while the programs for each of the four carnivals will receive an overhaul in a bid to provide spectators with an action-packed couple of hours at each venue.

Craven says the carnivals are an ideal family outing over the Christmas-New Year period.

"To be able to witness elite sportsmen and women, and the novelty of woodchopping, is an opportunity not to be missed," he said.

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